International Marketing

International Marketing
Author :
Publisher : McGraw-Hill Higher Education
Total Pages : 682
Release :
ISBN-10 : 0077148150
ISBN-13 : 9780077148157
Rating : 4/5 (50 Downloads)

Book Synopsis International Marketing by : Ghauri

Download or read book International Marketing written by Ghauri and published by McGraw-Hill Higher Education. This book was released on 2014 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.


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Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this does