Download or read book Making the Compelling Business Case written by W. Messner and published by Springer. This book was released on 2013-11-26 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.