Search Results for: Marketing Dynamics

Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market resear

Introduces fresh concepts and approaches in managing competition and strategies for leading ahead in business. This book includes discussions that are focused o

Hedge funds are now the largest volume players in the capital markets. They follow a wide assortment of strategies but their activities have replaced and oversh

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, givin

The text is filled with features that appeal to your students and capture their interest. Each of the nine parts begins with a question that stimulates thinking