Related Books
Language: en
Pages: 473
Pages: 473
Type: BOOK - Published: 2015-08-17 - Publisher: Laurence King Publishing
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2015 - Publisher:
Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2011-04-28 - Publisher: Laurence King Publishing
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital comp
Language: en
Pages: 350
Pages: 350
Type: BOOK - Published: 2007-02-07 - Publisher: Routledge
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been c
Language: en
Pages: 231
Pages: 231
Type: BOOK - Published: 2013-03-18 - Publisher: John Wiley & Sons
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin