Search Results for: Marketing To Generation X

Marketing to Generation X

Marketing to Generation X
Author :
Publisher : Free Press
Total Pages : 200
Release :
ISBN-10 : UOM:39015033323695
ISBN-13 :
Rating : 4/5 (95 Downloads)
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Book Synopsis Marketing to Generation X by : Karen Ritchie

Download or read book Marketing to Generation X written by Karen Ritchie and published by Free Press. This book was released on 1995 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media.


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As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertise