Marketing Warfare
Author | : Jack Trout |
Publisher | : McGraw-Hill Education |
Total Pages | : 226 |
Release | : 1997-11-22 |
ISBN-10 | : 0070527261 |
ISBN-13 | : 9780070527263 |
Rating | : 4/5 (61 Downloads) |
Book Synopsis Marketing Warfare by : Jack Trout
Download or read book Marketing Warfare written by Jack Trout and published by McGraw-Hill Education. This book was released on 1997-11-22 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today