Search Results for: Modelling Destination Competitiveness

"The aim of this study was to develop an insight into the importance and impact of the attributes which shape the competitiveness of tourism destinations. Resea

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that h

The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness.

Tourism has become one of the largest and fastest growing sectors in the world economy. Increasingly, research on tourism destinations has been at the centre of