Professional Services Marketing

Professional Services Marketing
Author :
Publisher : John Wiley & Sons
Total Pages : 373
Release :
ISBN-10 : 9781118604342
ISBN-13 : 1118604342
Rating : 4/5 (42 Downloads)

Book Synopsis Professional Services Marketing by : Mike Schultz

Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.


Professional Services Marketing Related Books

Professional Services Marketing
Language: en
Pages: 373
Authors: Mike Schultz
Categories: Business & Economics
Type: BOOK - Published: 2013-06-04 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to
Professional Services Marketing
Language: en
Pages: 127
Authors: William Winston
Categories: Business & Economics
Type: BOOK - Published: 2013-10-18 - Publisher: Routledge

DOWNLOAD EBOOK

The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service
Marketing Professional Services
Language: en
Pages: 440
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Putnam Adult

DOWNLOAD EBOOK

No Marketing Blurb
Professional Services Marketing 3.0
Language: en
Pages: 258
Authors: Bruce W. Marcus
Categories: Accounting firms
Type: BOOK - Published: 2011-08 - Publisher:

DOWNLOAD EBOOK

In this original and insightful work, Bruce W. Marcus describes the evolutionary process from the traditional, rigid, top-down law and accounting firms of the t
Client at the Core
Language: en
Pages: 352
Authors: August J. Aquila
Categories: Business & Economics
Type: BOOK - Published: 2004-07-29 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

"Clients At The Core is an essential blueprint to helping usall take the next steps. The authors, battle scarred by theevolution of professional firm management