Search Results for: Research Methods In Service Innovation

Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understandi

The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and Service Marketing and help

In recent years there has been a growing tendency to regard service research as an independent academic discipline. However, the establishment of thereof is clo

Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive ins

Case Studies in Service Innovation provides the reader fresh insight into how innovation occurs in practice, and stimulates learning from one context to another