Related Books
Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2006-12-05 - Publisher: Routledge
This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is
Language: en
Pages: 743
Pages: 743
Type: BOOK - Published: 2015-12-22 - Publisher: Routledge
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing
Language: en
Pages: 541
Pages: 541
Type: BOOK - Published: 2017-09-13 - Publisher: Routledge
Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrati
Language: en
Pages: 556
Pages: 556
Type: BOOK - Published: 2019-05-21 - Publisher: Routledge
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any o
Language: en
Pages: 410
Pages: 410
Type: BOOK - Published: 2006-12-05 - Publisher: Routledge
This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is