Selling the American Muscle Car

Selling the American Muscle Car
Author :
Publisher : CarTech Inc
Total Pages : 194
Release :
ISBN-10 : 9781613252031
ISBN-13 : 161325203X
Rating : 4/5 (31 Downloads)

Book Synopsis Selling the American Muscle Car by : Diego Rosenberg

Download or read book Selling the American Muscle Car written by Diego Rosenberg and published by CarTech Inc. This book was released on 2016-10-14 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.


Selling the American Muscle Car Related Books

Selling the American Muscle Car
Language: en
Pages: 194
Authors: Diego Rosenberg
Categories: Transportation
Type: BOOK - Published: 2016-10-14 - Publisher: CarTech Inc

DOWNLOAD EBOOK

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their deal
Classic Muscle Car Advertising
Language: en
Pages: 160
Authors: Mitch Frumkin
Categories: Antiques & Collectibles
Type: BOOK - Published: 2002 - Publisher: Krause Publications Incorporated

DOWNLOAD EBOOK

Ride along during a historical cruise of muscle car advertising from the '50s, '60s, and '70s. Near full size ads paint the history of thundering muscle cars fr
Standard Guide to American Muscle Cars
Language: en
Pages: 400
Authors: John Gunnell
Categories: Transportation
Type: BOOK - Published: 2005-06-28 - Publisher: Krause Publications

DOWNLOAD EBOOK

The world's most popular book of the mighty American cars of the 1960s and 70s is back and better than ever. Updated with more specs, more information and more
The All-American Muscle Car
Language: en
Pages: 192
Authors: Joe Oldham
Categories: Transportation
Type: BOOK - Published: 2017-05-22 - Publisher: Motorbooks

DOWNLOAD EBOOK

The All-American Muscle Car provides the ultimate hands-on history of the American Muscle car and where it is now -- Mustangs, Camaros, 'Cudas, Challengers, you
American Muscle Cars
Language: en
Pages: 224
Authors: Darwin Holmstrom
Categories: Transportation
Type: BOOK - Published: 2016-03-20 - Publisher: Motorbooks

DOWNLOAD EBOOK

This is the muscle car history to own--a richly illustrated chronicle of America's greatest high-performance cars, told from their 1960s beginning through the p