Search Results for: Social Media For Strategic Communication

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed t

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social medi

"At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world." �

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influ