Strategies of German Car Companies in China

Strategies of German Car Companies in China
Author :
Publisher : Anchor Academic Publishing (aap_verlag)
Total Pages : 87
Release :
ISBN-10 : 9783954895861
ISBN-13 : 3954895862
Rating : 4/5 (61 Downloads)

Book Synopsis Strategies of German Car Companies in China by : Patrick Schrott

Download or read book Strategies of German Car Companies in China written by Patrick Schrott and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.


Strategies of German Car Companies in China Related Books

Strategies of German Car Companies in China
Language: en
Pages: 87
Authors: Patrick Schrott
Categories: Business & Economics
Type: BOOK - Published: 2014-02-01 - Publisher: Anchor Academic Publishing (aap_verlag)

DOWNLOAD EBOOK

In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real i
Comparison study in a car industry between China and Germany
Language: en
Pages: 10
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2007-02-07 - Publisher: GRIN Verlag

DOWNLOAD EBOOK

Seminar paper from the year 2006 in the subject Business economics - Investment and Finance, grade: 2,0, Ocean University of China, 6 entries in the bibliograph
China Champions
Language: en
Pages: 225
Authors: Lutz Kaufmann
Categories: International business enterprises
Type: BOOK - Published: 2005 - Publisher: European Management Publications

DOWNLOAD EBOOK

Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business
Language: en
Pages: 25
Authors: Simon Glandien
Categories: Business & Economics
Type: BOOK - Published: 2020-11-18 - Publisher: GRIN Verlag

DOWNLOAD EBOOK

Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, l
China's Automobile Industry
Language: en
Pages: 197
Authors: Eric Harwit
Categories: Business & Economics
Type: BOOK - Published: 2016-09-16 - Publisher: Routledge

DOWNLOAD EBOOK

The author presents an argument for a system of social insurance that replaces welfare with a Guaranteed Adequate Income. The book reviews public assistance pro