Swipe, Scan, Shop

Swipe, Scan, Shop
Author :
Publisher : Bloomsbury Publishing
Total Pages : 200
Release :
ISBN-10 : 9781350092884
ISBN-13 : 1350092886
Rating : 4/5 (84 Downloads)

Book Synopsis Swipe, Scan, Shop by : Kate Schaefer

Download or read book Swipe, Scan, Shop written by Kate Schaefer and published by Bloomsbury Publishing. This book was released on 2021-03-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.


Swipe, Scan, Shop Related Books

Swipe, Scan, Shop
Language: en
Pages: 200
Authors: Kate Schaefer
Categories: Business & Economics
Type: BOOK - Published: 2021-03-11 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifu
Swipe, Scan, Shop
Language: en
Pages: 195
Authors: Kate Schaefer
Categories: Business & Economics
Type: BOOK - Published: 2021-03-11 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifu
Phygital Approaches to Social Marketing
Language: en
Pages: 388
Authors: Djakeli, Kakhaber
Categories: Business & Economics
Type: BOOK - Published: 2024-10-04 - Publisher: IGI Global

DOWNLOAD EBOOK

In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navig
Fashion Trends
Language: en
Pages: 184
Authors: Eundeok Kim
Categories: Design
Type: BOOK - Published: 2021-01-14 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theo
Overpromise and Overdeliver (Revised Edition)
Language: en
Pages: 242
Authors: Rick Barrera
Categories: Business & Economics
Type: BOOK - Published: 2009-04-30 - Publisher: Penguin

DOWNLOAD EBOOK

The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today