Download or read book Television Secrets for Marketing Success written by Joseph Sugarman and published by Delstar Pub. This book was released on 1998-06-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Sugarman, recognized as one of the nation's top direct marketers in catalogs & in print advertising, took his knowledge & experience & entered the new field of infomercials in 1987, becoming one of its pioneers. His first 30-minute commercial for BluBlocker(R) sunglasses became a major success & he continued producing, directing & appearing in 13 other commercials during the next seven years. Television Secrets for Marketing Success tells the story of his infomercial experience & how he soon became a successful marketer on QVC, the home shopping channel. The book has useful tips on applying the principles & techniques of successful print advertising to make TV work even more effectively as a marketing medium. He talks candidly about his failures as well as his successes, how he launched one of QVC's most successful promotions, how he created & built BluBlocker(R) sunglasses into a nationally recognized brand name, & how he effectively used TV marketing to influence over 10 million customers to buy his products. Insider tips & personal experiences highlight Sugarman's successful career in television selling. Back cover quotes by Doug Briggs, QVC President, the Wall Street Journal & Forbes magazine.