The Artist's Business and Marketing ToolBox

The Artist's Business and Marketing ToolBox
Author :
Publisher : Createspace Independent Publishing Platform
Total Pages : 0
Release :
ISBN-10 : 1470102080
ISBN-13 : 9781470102081
Rating : 4/5 (80 Downloads)

Book Synopsis The Artist's Business and Marketing ToolBox by : Neil McKenzie

Download or read book The Artist's Business and Marketing ToolBox written by Neil McKenzie and published by Createspace Independent Publishing Platform. This book was released on 2012-03-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don't need an MBA but you do need to know about business and marketing. In art school they probably didn't teach you much about the business end of selling your work or what it takes to run a company. Don't worry, you don't need to enroll in business school to get a good grasp of the basics - you will find them this book. The Artist's Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist's Business and Marketing ToolBox you will learn the basics of: -Starting a new business -Developing your brand -How to take advantage of opportunities and capitalize on your strengths -Understanding the business planning process and putting together your own plan -Accounting and finance that you need -Becoming more productive in creating your art -Managing and organizing your company -Developing and implementing effective marketing strategies for: oPublic relations oAdvertising oSelling your art oPricing your work oEffective web sites oNetworking oUsing social media -Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist's Business and Marketing ToolBox is a great place to start. Don't worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don't forget to use the creative side of your brain.


The Artist's Business and Marketing ToolBox Related Books

The Artist's Business and Marketing ToolBox
Language: en
Pages: 0
Authors: Neil McKenzie
Categories: Arts
Type: BOOK - Published: 2012-03-07 - Publisher: Createspace Independent Publishing Platform

DOWNLOAD EBOOK

Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need
Music Business and Marketing Accelerator Using Instagram
Language: en
Pages: 94
Authors: Chris Greenwood
Categories:
Type: BOOK - Published: 2022-01-06 - Publisher:

DOWNLOAD EBOOK

Gone are the days of traveling thousands of miles and driving hundreds of hours as the only way to build your fanbase. Now within arm's reach you can grab your
Art Marketing 101
Language: en
Pages: 0
Authors: Constance Smith
Categories: Art
Type: BOOK - Published: 2013 - Publisher: Artnetwork Press

DOWNLOAD EBOOK

"This business guide for artists teaches modern-day entrepreneurs information that will give them a competitive edge in the art market"-- P. [4] of cover.
Art Marketing 101
Language: en
Pages: 356
Authors: Constance Smith
Categories: Art
Type: BOOK - Published: 2004 - Publisher: Artnetwork Press

DOWNLOAD EBOOK

Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following
The Game Music Toolbox
Language: en
Pages: 192
Authors: Marios Aristopoulos
Categories: Art
Type: BOOK - Published: 2023-05-24 - Publisher: CRC Press

DOWNLOAD EBOOK

The Game Music Toolbox provides readers with the tools, models, and techniques to create and expand a compositional toolbox, through a collection of 20 iconic c