Search Results for: The Commercialisation Of Sport

Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines

What does commercialisation mean for the future of sport? Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses,

Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines

As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been en

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little o