Related Books
Language: en
Pages: 274
Pages: 274
Type: BOOK - Published: 2000-11-07 - Publisher: Harper Collins
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2019-10-03 - Publisher: Kogan Page Publishers
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneu
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2002 - Publisher: John Wiley & Sons
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2002-11-14 - Publisher: John Wiley & Sons
The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis,
Language: en
Pages: 25
Pages: 25
Type: BOOK - Published: 2014-10-14 - Publisher: Primento
The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It". This complete summary of the ideas from Sergio Zyman's book "The End of Mark