What Retirees Want

What Retirees Want
Author :
Publisher : John Wiley & Sons
Total Pages : 333
Release :
ISBN-10 : 9781119846734
ISBN-13 : 1119846730
Rating : 4/5 (34 Downloads)

Book Synopsis What Retirees Want by : Ken Dychtwald

Download or read book What Retirees Want written by Ken Dychtwald and published by John Wiley & Sons. This book was released on 2021-11-24 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers." —Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth – yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution. What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the "Third Age," poses daunting questions: What will "old" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted. What new products and services will boom as a result of this coming longevity revolution? What unconscious ageist marketing practices are hurting people – and business growth? Will the majority of elder boomers outlive their pensions and retirement savings and how can this financial disaster be prevented? What incredible new technologies of medicine, life extension, and human enhancement await us in the near future? What purposeful new roles can we create for elder boomers so that the aging nations of the Americas, Europe, and Asia capitalize on the upsides of aging? Which pioneering organizations and companies worldwide have created marketing strategies and programs that resonate with the quirky and demanding Boomer generation? In this entertaining, thought-provoking, and wide-ranging book, Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era – where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.


What Retirees Want Related Books

What Retirees Want
Language: en
Pages: 333
Authors: Ken Dychtwald
Categories: Business & Economics
Type: BOOK - Published: 2021-11-24 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

"Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help
The End of the Third Age
Language: en
Pages: 159
Authors: John Ronald Reuel Tolkien
Categories: Fantasy fiction, English
Type: BOOK - Published: 1998 - Publisher:

DOWNLOAD EBOOK

The End of the Third Age is comprised of the first section of the hardcover volume published as Sauron Defeated, the ninth volume of The History of Middle-earth
The History of Middle-Earth Index
Language: en
Pages: 518
Authors: Christopher Tolkien
Categories: Fiction
Type: BOOK - Published: 2002 - Publisher: HarperCollins Publishers

DOWNLOAD EBOOK

Complete integrated indices of History of Middle-earth volumes. For the first time every index from each of the twelve volumes of The History of Middle-earth ha
Challenges of the Third Age
Language: en
Pages: 217
Authors: Robert S. Weiss
Categories: Psychology
Type: BOOK - Published: 2002 - Publisher: Oxford University Press on Demand

DOWNLOAD EBOOK

This volume addresses the issues of the Third Age--that time after retirement when financial stability and reduced obligations to others, together, allow for fr
The Complete Tolkien Companion
Language: en
Pages: 736
Authors: J. E. A. Tyler
Categories: Literary Criticism
Type: BOOK - Published: 2014-03-18 - Publisher: St. Martin's Griffin

DOWNLOAD EBOOK

For all those who journey to J.R.R. Tolkien's Middle Earth, here is the complete guide to its lands, legends, histories, languages, and people. The Complete Tol