The Evolution of Media

The Evolution of Media
Author :
Publisher : Rowman & Littlefield
Total Pages : 220
Release :
ISBN-10 : 0742554821
ISBN-13 : 9780742554825
Rating : 4/5 (21 Downloads)

Book Synopsis The Evolution of Media by : A. Michael Noll

Download or read book The Evolution of Media written by A. Michael Noll and published by Rowman & Littlefield. This book was released on 2007 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media.


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