Download or read book The Filter Bubble written by Eli Pariser and published by Penguin UK. This book was released on 2012 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In late 2009, Google began customizing search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. In this book, Eli Pariser uncovers how this personalised web threatens to control how we consume and share information as a society.