Download or read book The Illusion of Choice written by Richard Shotton and published by . This book was released on 2023-03-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 1⁄2 most important psychological biases that anyone in business needs to be aware of.