Search Results for: The New Rules Of Marketing And Pr

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a prac

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR s

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and pu

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marke

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations progra