The Small Business Start-up Workbook

The Small Business Start-up Workbook
Author :
Publisher : Hachette UK
Total Pages : 320
Release :
ISBN-10 : 9781848034785
ISBN-13 : 1848034784
Rating : 4/5 (85 Downloads)

Book Synopsis The Small Business Start-up Workbook by : Anita Roddick

Download or read book The Small Business Start-up Workbook written by Anita Roddick and published by Hachette UK. This book was released on 2005-05-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.


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