Search Results for: Advertising And Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the u

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the u

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and fi

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval