Search Results for: Public Relations Research

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and fi

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic met

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explain

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluati