Search Results for: Integrated Approach To New Food Product Development

New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketi

Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must

Up-to-date solutions for chemical and physical changes during food processing and storage are discussed.

Explains the basics of food technology and new product development from initial planning through formulation, market research, manufacturing and product launchC

This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.