Download or read book Integrated Approach to New Food Product Development written by Howard R. Moskowitz and published by . This book was released on 2009 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.