Search Results for: The Dynamics Of Advertising

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life t

Scholars of human relations, psycho-social studies, and communications review the extensive literature on advertising in sociology and cultural studies, report

"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so

Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market resear

Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In